SOCIAL MEDIA HAS ENORMOUS POWER – ARMSTRONG
Social Media has introduced a new set of media influencers who unfortunately are not in the sight of government or media regulators.
The Acting Director General, National Broadcasting Commission, NBC, Prof. Armstrong Idachaba, made the assertion at the ongoing content for digital TV- Effective Management and Successful Monetisation Forum in Abuja.
The programme organised by the Broadcast Media Africa in collaboration with the Broadcasting Organization of Nigeria, BON, dwelt on charting ways of getting the right content, manage them so as to monetise the contents for local producers.
Speaking on the topic, “video content driven by social values in the digital/internet era: collaboration between broadcasters and regulators”, Prof. Idachaba, said, Nigeria is challenged by many social issues such as terrorism, tribalism among many others and as such, all hands must be on deck to mitigate them.
He stated that in as much as regulators have a mandate to protect society from negative harmful contents, it becomes mandatory for the regulators to institute mechanism for control hence there’s need for traditional media houses which delve into social media to get license to do so.
Earlier at the opening ceremony, the Chairperson BON, Hajia Sa’a Ibrahim urged participants to utilise the forum improve their contents for better remuneration.
On his part, the Director General NTA, Mallam Yakubu Ibn Mohammad, represented by a Director in the establishment, harped that content is King no matter the platform and commended the organisers saying the gathering will give the needed impact especially on the younger generation to give the best content and as well, make more money for their platforms.