PROHIBITION ORDER TO SANITIZE INDUSTRY
The Minister of Information and Culture, Alhaji Lai Mohammed has described the Federal government’s decision that DStv and other broadcasters in Nigeria would no longer enjoy exclusive sporting rights broadcast in the country; was to ensure that the industry was sanitized and provide opportunity for creation of jobs.
Other reasons adduced by the minister include: the promotion of local content; boost the advert industry as well as ensure that the broadcast industry was at par with the best practices around the world. The National Broadcasting Commission (NBC) has therefore been directed to urgently implement a new measure in the broadcasting industry targeted at re-positioning the sector.
In the statement recently released by the minister’s media aide, Segun Adeyemi; the minister stated: “Similarly, the provision will prohibit exclusivity of sporting rights in Nigeria, as a new regulation now mandates broadcasters and exclusive licensees to share such rights with other broadcasters to boost reach and also maximize utilization by all broadcasters of premium content, in order to grow their platforms and investment in other content.”
He further disclosed that for musical content, the new regulation would see that broadcasters were “prevented from illegal and unpaid use of musical works without payment of the applicable license fees and/or royalties required by music rights owners.”
He added. “This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and radio markets, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees.”
Alhaji Lai Mohammed expressed optimism that the directive would help “re-energize the broadcast industry, deliver real value in the sector and grow the creative industry for the benefit of the practitioners.”